Datma | Business intelligence for each product.

Do I Have Forgotten Products?

The "Performance Ratios" report offers valuable insights into how your products are engaging with customers and impacting revenue. Divided into six distinct classes, from Hidden Products to Top Performers, this report delves deep into customer behavior and revenue generation. By identifying such products you can strategically optimize your inventory and marketing efforts to drive sustainable growth.

Are My Product Types Performing Well?

Gain a comprehensive understanding of your product types' performance to pinpoint thriving categories, allocate resources intelligently, enhance your product offerings, and strategically broaden your product range.

Which Variants Outsell All the Others?

Product Variants Reports offer a strategic advantage, revealing insights into top-performing variants like never before. Picture a clothing retailer discovering that their black, slim-fit t-shirts in medium and large sizes reign supreme. With this data, this retailer can refine marketing strategies, optimize inventory, and explore expansion opportunities.

32 Questions Answered by Datma's Analytics

Get your questions answered with Datma, our data analytics solution for Shopify stores. With numerous measures and reports to choose from, this is just a glimpse into what Datma has to say about your Shopify store's product performance.

Sessions and PDP Views in E-commerce Data Analytics

The two key metrics that analysts often utilize to gain insights into user engagement and product performance are "sessions" and "PDP views" (Product Detail Page Views). While these terms may appear simple, their differences and importance in e-commerce analytics can be complex.

Getting Started with Datma's Analytics

Getting started with a new app can be overwhelming when you see a layout and features different from the ones you’re used to. For this reason, we put together a short guide to help you get started with Datma’s analytics. This guide barely scratches the surface, however. There is a lot left to explore, but at least you have a starting point.

Bounce Rate and Exit Pages: Comprehensive Insights for Ecommerce Analytics

In the dynamic world of ecommerce, understanding user behavior is not just an advantage—it's a necessity for success. Within the vast realm of data analytics, two pivotal metrics, Bounce Rate and Exit Pages, play a crucial role in deciphering the intricacies of user engagement and navigation on an ecommerce website.

Growing Your Online Business with Data Analytics

In the current digital era, having an online store is just the beginning. To genuinely escalate your business, you need to use e-commerce data analytics. This potent instrument can offer precious insights into your customers' habits and assist you in enhancing your online store's performance.

Datma's Advanced Analytics vs. Shopify's Reports

Shopify offers a range of analytics and reports to help store owners understand and grow their online businesses. However, there are limitations to relying solely on Shopify's built-in analytics. This is where Datma steps in, an advanced analytics solution that goes beyond the basics to provide comprehensive insights into your store's performance and potential.

Collection Analysis in Ecommerce: Elevate Sales and Enhance Customer Engagement

Collection analysis is the compass that steers your e-commerce ship. Its advantages, ranging from optimized merchandising to targeted marketing, are key drivers of growth in an ever-evolving online marketplace.

Customer Acquisition and Retention: The Dual Role in Ecommerce Strategy

Customer acquisition and retention significantly influence E-commerce expansion and development, both factors being integral to a successful online business strategy. The process of customer acquisition is centered on growth and broadening the business scope, whereas customer retention is geared toward fostering long-term profitability and customer loyalty. Striking a balance between these two vital elements creates a stable and lucrative business model.

UTM Tracking: UTM Parameters and Why You Need These Codes

In e-commerce, marketing is crucial for enhancing store visibility, boosting conversion rates, and driving sales. But how can you tell if your investment in Facebook Ads or Google Ads is yielding a good return, or if your latest marketing campaign is generating enough online traffic? The solution lies in two words: UTM tracking.

Product Analytics to Boost the Growth of Your Online Store

Boosting the growth of your e-commerce store is not merely about showcasing an extensive range of products or owning a visually appealing website. It's about gaining a deep understanding of your customers, of their likes, and the performance of your products. This is where the power of business intelligence and product performance data analytics comes into play, enabling you to make data-driven decisions to enhance your product offerings, boost customer satisfaction, and increase sales.

Understanding and Addressing Cart Abandonment: Strategies for Success

Shopping cart abandonment is a prevalent issue in the e-commerce sphere, where potential customers initiate the buying process but fail to finalize their transactions. This article will delve into the concept of cart abandonment rates, how they're calculated, and their relevance to online enterprises. We will also highlight the significance of examining product-level cart abandonment, discussing the primary abandonment reasons and offering techniques to enhance e-commerce conversion rates.

Conversion Rate Optimization to Maximize Online Store Success

Running a successful e-commerce business entails much more than having a visually striking website and quality products. A crucial ingredient in this recipe for success is the optimization of your conversion rate. As such, this article aims to demystify what conversion rate is, how to calculate it, its importance, strategies to increase it, and the crucial role of conversion rate tracking at the product level.

Know Your Products’ Performance to Increase Sales, Cross-Sell, Up-Sell, and Boost AOV

The secret to increasing sales and achieving higher Average Order Value (AOV) lies in a deep understanding of your product offerings and their performance. Monitoring and analyzing this critical area allows Shopify store owners to identify areas for improvement, capitalize on successful strategies, and make data-driven decisions to sell more products.

Product Pricing Strategy: Learn How to Use the Best Prices and Increase E-commerce Sales

Online store owners face the constant challenge of setting prices that attract customers while maximizing profitability. To navigate this delicate balance successfully and find the best prices, performing price range analysis and assessing the price change effect on their products is crucial.

AI Analytics and ChatGPT-like interrogations: Boost Your Shopify Store's Intelligence

Artificial intelligence (AI) has revolutionized online store analytics, making it easier, quicker, and more efficient than ever before. Meet Ask Datma, your AI-driven business intelligence partner, designed specifically to interrogate your Shopify store's data and provide swift, accurate responses.

The Most Important Web Analytics Metrics for Your Store

Monitoring a specific set of metrics can help you see where your store needs improvement and help you make changes that’ll generate more orders. In this guide, we’ll explore some crucial Web Analytics metrics to track in Datma Analytics (or Google Analytics, or any other) that will help you boost your revenue.

Analyzing Orders in Your Online Store: A Simple Guide

Analyzing your orders will bring a new level of understanding, placing you in a better position to make impactful decisions in your e-commerce business. These are quite simple metrics to follow, ready-made in Datma Analytics and in most other e-commerce analytics products.

Top Reasons to Track Product Visibility in Your Online Store

Analyzing product performance is not as simple as just looking at units sold. One factor that is often ignored is the product’s visibility: how many times the product got viewed and the resulting conversions.