There are dozens of analytics apps on the Shopify App Store. Most "best of" lists rank them by review score or feature count without explaining which tool actually fits which type of store.
If you run a Shopify store with more than a handful of products, you've probably organized them into collections — seasonal drops, product categories, sale items, new arrivals. Collections are how your customers browse and how your merchandising team thinks about the business.
Shopify's built-in analytics are good for what they do. You get a live overview of store performance, a set of standard reports, and basic product insights. For a store that's just getting started, it's enough.
Shopify's built-in Product Insights feature shows you how a product has performed over the last 90 days. Net sales, traffic sources, customer type breakdowns — it's useful, but it cuts off at three months.
You run two Shopify stores. Maybe three. Maybe five. Different regions, different brands, different currencies.
You raise the price on a product by 10%. Revenue goes up 4% but units sold drop 8%. Was that a good move?
