All-in-one Data Analytics Solution for Shopify Stores
Datma empowers Shopify store owners to make data-driven decisions, optimize operations, and boost revenue.
⭐️⭐️⭐️⭐️⭐️
Empower your team with the best tool for e-commerce analytics.
In-Depth Performance Analysis
Optimize your operations with unique data points.
Forecast done simple
A crystal ball at your fingertips, all based on data.
Customizable Reporting
Benefit from pre-made or custom reports based on multiple data sources.
Report Automation
Schedule automated updates to save time and make data-driven decisions.
Unique Data Insights
Gain a competitive edge with exclusive data on product views, impressions, and revenue.
Seamless Export
Easily export data to Excel for streamlined collaboration and informed decision-making.
How does it work?
As simple as it can be.
One-click install
Install from the Shopify App Store.
Data is imported automatically
2 years of historical data.
Take action
Uncover actionable insights.
Seamlessly Streamline Your Data Analysis: Don't just collect data - uncover actionable insights to power your business growth. Simplify your workflow, empower your decision-making, and unlock your full store's potential.
Upgrading Shopify Analytics.
Alternative to Google Analytics Universal.
| Datma | Shopify | GA Universal | |
| Forecasting | ✅ | ❌ | ❌ |
| ChatGPT like interrogations | ✅ | ❌ | ❌ |
| Product views and impressions | ✅ | ❌ | ✅* |
| Collection attributed revenue | ✅ | ❌ | ✅* |
| Price Range and change analysis | ✅ | ❌ | ❌ |
| Combining session with backend data | ✅ | ❌ | ❌ |
| Product Performance | ✅ | ❌ | ❌ |
| Session | ✅ | ✅ | ✅ |
| Customers, Orders, Finance | ✅ | ❌ | ✅ |
| Custom reports | ✅ | ✅ | ✅ |
| Scheduled reports | ✅ | ✅ | ✅ |
| Unlimited data exports | ✅ | ✅ | ✅ |
Product Analytics
Discover which products sell, which don’t, and why!
Get a full 360° view of all your products.
Keep your prices in check.
Align your prices with your customers' expectations with Price Range and Price Change analysis
Monitor product velocity.
Instant view of how your products are performing day by day, week by week, or month by month.
| Product | SV 2 | SV 7 | SV 15 | SV 30 |
 | 3 | 1.56 | 1.21 | 1.74 |
 | 0 | 0.3 | 0.9 | 1.12 |
 | 3 | 1.56 | 1.21 | 0.8 |
Which products are trending?
Instant view of how your products are performing day by day, week by week, or month by month.
| Product | Jan | Feb | Mar | Apr | May | Jun |
 | +33% | +28% | +22% | +18% | +13% | +7% |
 | +12% | +7% | +3% | -1% | +2% | -5% |
Overview of all your products.
'Hidden products', 'Viewed, not purchased', 'Listed, not clicked', 'A products', 'B products', and 'C products'.
Frequently Bought Together.
Products. Product Types. Vendors.
| PRD. 1 | PRD. 2 | Shared | % of 1 | % of 2 |
 |  | 2,341 | 12% | 5.4% |
| | 2,341 | 12% | 5.4% |
Optimize Your Collections and Boost Your Revenue.
Our platform provides you with valuable insights into your collections that can help you drive growth and maximize revenue. By understanding how many times customers browse a collection, which products get the most clicks, and which collections generate the most revenue, you can optimize your offerings to better meet customer needs and preferences.
| Collection | Collection Views | Collection CTR | Collection CR | Collection Revenue |
| On Sale | 2,234,123 | 0% | 0% | 0% |
| T-shirts | 2,456,345 | 0.02% | 0.02% | 0.02% |
| Boots | 2,456,345 | 0.14% | 0.14% | 0.14% |
Web Analytics
Analyze your sessions like a PRO
Easy to digest Web Analytics
More than standard.
Marketing ROAS based on UTMs
Easily see which campaigns are driving the most revenue, and which ones are not performing as well as you'd like.
| Ad Platform | Costs | revenue | roas |
| Google Ads | $132,234 | $290,915 | 2.2 |
| Facebook Ads | $84,319 | $151,774 | 1.8 |
Every session monitored, every product view reported
Understand how customers interact with your products, which gather attention, which waste precious real-estate.
| SKU | PDP Views | PDP CR | PLP Impressions | PLP CTR |
| 123456 | 2,456,345 | 14% | 14,234,543 | 8% |
| 234342 | 2,456,345 | 24% | 14,234,543 | 12% |
Friendly Analytics
Easily understandable and user-friendly web analytics.
More sessions than Google Analytics
Datma is not (yet) affected by ad blockers.
No data sampling
There's no sampling. We report every session.
Finance & marketing costs
Hassle free finance tracker
No need for Excel or spreadsheets. Everything you need is in a single table.
| Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | |
| Product Revenue | 225,084.99 USD | 353,254.82 USD | 375,104.91 USD | 416,415.11 USD | 254,686.60 USD |
| Refunds | -6,633.61 USD | -10,226.95 USD | -11,428.51 USD | -10,477.09 USD | -6,682.09 USD |
| Discounts | -1,851.76 USD | -2,061.62 USD | -2,930.57 USD | -4,560.51 USD | -2,395.76 USD |
| Shipping | 37,334.09 USD | 56,782.51 USD | 55,873.82 USD | 61,070.76 USD | 37,135.28 USD |
| Net Sales | 253,933.71 USD | 397,748.76 USD | 416,619.65 USD | 462,448.27 USD | 282,744.03 USD |
| Refund COGS | 14,543.23 USD | 18,153.24 USD | 13,539.84 USD | 15,964.31 USD | 17,413.20 USD |
| COGS | -134,543.23 USD | -118,153.24 USD | -143,539.84 USD | -185,964.31 USD | -157,413.20 USD |
| Google Ads | -31,355.74 USD | -44,245.35 USD | -39,754.84 USD | -54,163.24 USD | -33,714.69 USD |
| Facebook Ads | -6,387.49 USD | -61,644.69 USD | -114,514 USD | -78,635.78 USD | -32,016,88 USD |
| Marketing Costs | -37,743.23 USD | -105,890.04 USD | -154,268.84 USD | -132,799.02 USD | -65,731.57 USD |
| Gross Profit |
Keep your marketing costs in check
One-click integrations with Google Ads and Facebook ads.
Keep your marketing costs in check
One-click integrations with Google Ads and Facebook ads.
Customers
Know your customers
Target the right people.
One Timers
Customers that have placed only one order.
Idle Clients
Customers that haven't placed an order in a long time.
High Spenders
Customers with high-value orders.
Cohorts made easy
Analyze your customer acquisition and behavior with ease.
Frequently asked questions
Contact us if you have others
Datma is tested with all major themes. If you encounter a problem, please do contact us! We are more than happy to help.
No. Our tests have shown a below 10ms load time of our script. That's fast.
In general, yes. Datma only reads the interactions between your clients and your store. It doesn't interfere with the inner workings. There may be exceptions as some apps take more creative approaches to solve problems, approaches that we can't possibly know or cover beforehand. If you have doubts or encounter any issues, please do let us know.
One-click install and everything works out of the box.
Yes, it is. Datma is built in Europe with a lot of effort and care dedicated to protecting your data. And yes, it is your data.
So far, so good
Our clients are happy
“Truly amazing app that gives insight into your store that no other app does. I've learned so much by having it and am able to take detailed actions in my marketing and site development based on the info in Datma that it pays for itself many, many times over.”
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The Dude's Threads
“We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!”
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Játszma
“One click setup and surprising reports. It is an useful feature that you cna track the product performance after any changes. Great!”
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Jocozaur
“Very detailed reports for those who want to go deep in analyzing their stores portfolio performance.“
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CosmeticPlant
“One click setup and surprising reports. It is an useful feature that you cna track the product performance after any changes. Great!”
⭐️⭐️⭐️⭐️⭐️
Jocozaur
Ready to get started?
Measure. Analyze. Profit.
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