Product analytics made simple

Measure. Analyze. Profit.

Reporting platform designed for Shopify stores with the sole purpose of making data-driven decisions accessible.

Shopify symbol ⭐️⭐️⭐️⭐️⭐️

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Enable your team to make swift, well-informed decisions.

In-Depth Performance Analysis

Optimize your operations with unique data points.

Multi-store support

Combine data from multiple stores for aggregate views.

Forecast done simple

A crystal ball at your fingertips, all based on data.

Unique Data Insights

Gain a competitive edge with data on product views, impressions, and revenue.

Requests are welcomed

Have a unique data requirement? Just ask us.

Everything unlimited

Unlimited reports, exports, schedules. At all price points.

Upgrading Shopify Analytics.

Alternative to Google Analytics Universal.

DatmaShopifyGA Universal
Product Performance
Live data
Product views and impressions✅*
Collection attributed revenue✅*
Price Range and change analysis
Combining session with backend data

Advanced Reports

Easy to customize, easy to schedule, easy to export

Customizable Reporting

Tailor your reports to meet your unique needs.

Report Automation

Save countless hours with automated scheduled updates.

Seamless Export

Easily export data to Excel for streamlined collaboration.

Extensible upon request

Need something particular? We're here to help.

Make real-time decisions based on our live data feed.

Live data feed

Create custom reports from multiple data sources



Ordered Products





Inv. Adjustments

Live data

Product Analytics

Discover which products sell, which don’t, and why!

Get a full 360° view of all your products.

PDP Views

PLP Impressions

Product CR

Out of stock views

Next Order Churn/Retention

First Order Churn/Retention

Avg. days to reorder

Avg. days to next order

Add to cart

Cart abandonment


Refund rates

Sales and revenue



+ many more

Cultivate loyalty, combat churn

Boost loyalty and cut down churn with our customer-focused product metrics. Track everything from first buys to repeat orders to spot the products that keep customers coming back, and those that might be turning them away.

ProductNext Order RetentionFirst Time CustomersFirst Order Churn RateRepeat Customers RateAvg. Days to Next Order
product image78%12,34532%23%23
product image67%23,45623%34%29
product image56%34,56712%45%35

Keep your prices in check.

Align your prices with your customers' expectations with Price Range and Price Change analysis

price range graph

Monitor product velocity.

Instant view of how your products are performing day by day, week by week, or month by month.

ProductSV 2SV 7SV 15SV 30
product image31.561.211.74
product image00.30.91.12
product image31.561.210.8

Which products are trending?

Instant view of how your products are performing day by day, week by week, or month by month.

product image+33%+28%+22%+18%+13%+7%
product image+12%+7%+3%-1%+2%-5%

Overview of all your products.

'Hidden products', 'Viewed, not purchased', 'Listed, not clicked', 'A products', 'B products', and 'C products'.

Frequently Bought Together.

Products. Product Types. Vendors.

PRD. 1PRD. 2Shared% of 1% of 2
product imageproduct image2,34112%5.4%
product imageproduct image2,34112%5.4%

Optimize Your Collections and Boost Your Revenue.

Our platform provides you with valuable insights into your collections that can help you drive growth and maximize revenue. By understanding how many times customers browse a collection, which products get the most clicks, and which collections generate the most revenue, you can optimize your offerings to better meet customer needs and preferences.

CollectionCollection ViewsCollection CTRCollection CRCollection Revenue
On Sale2,234,1230%0%0%

Web Analytics

Analyze your sessions like a PRO

Easy to digest Web Analytics


Session CR

Unique Visitors

Bounce Rate

Revenue per Session




Exit/Entry Page

Marketing Channels

Product Views

Product View Rate

Product CR


Impression CR

Collection views

Collection CTR

Collection CR

Marketing ROAS based on UTMs

Easily see which campaigns are driving the most revenue, and which ones are not performing as well as you'd like.

Ad PlatformCostsrevenueroas
Google Ads$132,234$290,9152.2
Facebook Ads$84,319$151,7741.8

Every session monitored, every product view reported

Understand how customers interact with your products, which gather attention, which waste precious real-estate.

2343422,456,34524%14,234,543 12%

Web analytics made easy

Streamlined analytics

Streamline your experience with our user-friendly and easily understandable analytics interface.

Resilient data collection

Datma stands out by effectively gathering data, unaffected by common ad blockers, unlike traditional analytics tools like Google Analytics.

Zero data sampling.

Our approach guarantees absolute accuracy - every session is reported in detail, with no data sampling.

Detailed user engagement tracking

Discover deeper insights with our thorough tracking of each user session, providing a complete picture of engagement on your site.

Finance & marketing costs

Hassle free finance tracker

No need for Excel or spreadsheets. Everything you need is in a single table.

Week 1Week 2Week 3Week 4Week 5
Product Revenue225,084.99 USD353,254.82 USD375,104.91 USD416,415.11 USD254,686.60 USD
Refunds-6,633.61 USD-10,226.95 USD-11,428.51 USD-10,477.09 USD-6,682.09 USD
Discounts-1,851.76 USD-2,061.62 USD-2,930.57 USD-4,560.51 USD-2,395.76 USD
Shipping37,334.09 USD56,782.51 USD55,873.82 USD61,070.76 USD37,135.28 USD
Net Sales253,933.71 USD397,748.76 USD416,619.65 USD462,448.27 USD282,744.03 USD
Refund COGS14,543.23 USD18,153.24 USD13,539.84 USD15,964.31 USD17,413.20 USD
COGS-134,543.23 USD-118,153.24 USD-143,539.84 USD-185,964.31 USD-157,413.20 USD
Google Ads-31,355.74 USD-44,245.35 USD-39,754.84 USD-54,163.24 USD-33,714.69 USD
Facebook Ads-6,387.49 USD-61,644.69 USD-114,514 USD-78,635.78 USD-32,016,88 USD
Marketing Costs-37,743.23 USD-105,890.04 USD-154,268.84 USD-132,799.02 USD-65,731.57 USD
Gross Profit96,190.48 USD191,858.72 USD132,350.81 USD159,649.25 USD77,012.46 USD

Frequently asked questions

Contact us if you have others

Will Datma work with my theme?

Datma is tested with all major themes. If you encounter a problem, please do contact us! We are more than happy to help.

Do you install something in my theme?

Yes, we install our monitoring script to track your customers' browsing paths, allowing us to calculate metrics such as product views, impressions, conversions, as well as collection views and attributed collection revenue.

Will my store be slower after installing Datma?

No. Our tests have shown a below 10ms load time of our script. That's fast.

Does Datma play well with my other apps?

Yes, 99% of the time, Datma only reads the interactions between your clients and your store, without interfering with the inner workings of your theme. However, please note that in some cases, our data collection may be affected if you are using custom themes that do not adhere to Shopify standards, which our system relies on.

Does Datma require fiddling around in code?

One-click install and everything works out of the box.

Is Datma GDPR compliant?

Yes, it is. Datma is built in Europe with a lot of effort and care dedicated to protecting your data. And yes, it is your data.

So far, so good

Our clients are happy

Ready to get started?

Measure. Analyze. Profit.

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