Product-centric reporting designed for merchandising and trading decisions
Turn product performance into faster commercial decisions.
Datma helps DTC Shopify teams understand products, collections, smart tags, and multi-store performance in one commercial analytics platform. Use Datma to spot winners and slow movers, understand assortment performance, and ask plain-English questions with Ask Datma.
Blakely
Origin
Victoria Beckham
Arhaus
Saint Sofia
Boutique Rugs
Bold MFG
Aurelien
Iperbimbo
GarveeProduct analytics
See which products are driving revenue, margin, and momentum.
Datma turns the full product journey into practical reporting so your team can identify top products, laggards, and the signals behind conversion and demand.
Clear reads on revenue, conversion, and product-level movement
Faster answers without exporting data into spreadsheets
Track the product journey from impression to purchase in one view
Collection analytics
Understand assortment performance at the collection level.
Compare collection performance, monitor merchandising outcomes, and understand which groups of products are pulling their weight commercially.
Measure demand and contribution by collection
Spot high-performing assortments and weak groups earlier
Bring collection performance into the same commercial view as products
Understand merchandising impact without jumping between separate reports
Multi-store visibility
Compare stores without stitching reports together by hand.
Datma gives operators a cleaner way to understand performance across multiple Shopify stores so leadership, merchandising, and growth teams can act from the same view.
Cross-store visibility without manual exports
Consistent reporting language across separate storefronts
Better context for multi-market and multi-brand operations
Automatic currency-aware reporting for global Shopify growth
Smart tagging
Segment the catalog the way your business actually works.
Smart tagging helps teams analyze products beyond static collections so reporting can mirror real commercial groupings, launches, campaigns, and buying logic.
Flexible segmentation for commercial analysis
Tag-driven reporting for campaigns, launches, and themes
Cleaner collaboration between analytics and merchandising
Connect product, order, and customer tags to a shared reporting logic
Ask Datma
Ask Datma for analysis, insights, and report-ready takeaways.
Ask Datma is your plain-English layer on top of the platform. Use it to explore store performance, summarize trends, and turn commercial questions into usable answers fast.
Which collections drove the strongest revenue lift this week?
What products are trending down despite strong traffic?
Summarize the biggest commercial changes across our stores.
What should the team focus on first based on this week’s store signals?
Ask Datma helps teams surface trends, explain anomalies, and turn raw store performance into plain-English commercial takeaways.
Real-time tracking
Work from fresh store signals instead of stale reporting cycles.
Datma captures live actions through Shopify-native tracking so teams can react while trends are still unfolding, not after the moment has passed.
Live product signals for more confident optimization
Report exports and team-ready summaries when you need them
A cleaner workflow for operators who need to move quickly
React to fast-moving products before end-of-week reporting catches up
Datma helps teams move faster with the scale, speed, and signal needed for serious commerce decisions.
42%
Revenue growth of partner brands
Year-over-year, 2025 vs 2024
>200Tb
Commerce data processed
2025
>500M
Store events monitored
2025
Teams use Datma when they need clarity, not reporting theatre.
These first-pass testimonials are based on the Shopify App Store and can be refined as real assets are collected.
“Datma gives our team instant clarity on which products and collections are moving revenue so we can act faster without digging through multiple reports.”
Blakely
From Shopify App Store feedback
“The collection-level view makes it much easier to understand where demand is building and where we need to rebalance merchandising.”
Saint Sofia
From Shopify App Store feedback
“We finally have a simple way to compare performance across stores without exporting data into spreadsheets every week.”
Boutique Rugs
From Shopify App Store feedback
“Smart tagging helps us segment products the way the business actually thinks, so spotting winners and slow movers feels much more natural.”
Origin
From Shopify App Store feedback
“Datma feels like a product built with merchants in mind. The reports are practical, and the team has been responsive whenever we needed help.”
Bold MFG
From Shopify App Store feedback
“Real-time visibility means we can react to product trends while they are happening instead of waiting for end-of-week reporting.”
Aurelien
From Shopify App Store feedback
“Ask Datma turns data into something the whole team can use. It is much easier to share insights and next steps in plain English.”
Victoria Beckham
From Shopify App Store feedback
“What stands out is how commercial the reporting feels. It is built for making decisions, not just looking at dashboards.”
Arhaus
From Shopify App Store feedback
What is Datma?
Datma is a product-focused analytics platform built for Shopify merchants that transforms store data into clear, actionable insights.
How does Datma work?
Upon setup, Datma uses the Shopify Pixel to track customer events such as product views, impressions, conversions, collection views, and collection revenue. No custom scripts are required.
Does Datma support multiple Shopify stores?
Yes. This is one of Datma’s superpowers. You can connect multiple Shopify stores and manage them through a single, unified dashboard.
What kind of reports or dashboards can I create?
You can access a wide range of dashboards, customizable reports, and automated email summaries to monitor store performance. Reports are structured around products, collections, orders, and customers.
How does Datma collect and process data?
Datma uses the Shopify Pixel to collect live event data such as views, add-to-cart actions, and purchases, then combines it with your Shopify store data.
What is Smart Tagging and how does it work?
Smart Tagging helps you organize and label products, orders, and customers automatically with tags that are available within your Shopify store, including connected third-party tools.
Is there a free trial available?
Yes. Datma offers a 14-day free trial with full feature access so you can explore all analytics tools before subscribing.
Who is Datma for?
Datma is designed with products and collections in mind. Ecommerce brands of all sizes looking to understand performance, optimize merchandising, and make smarter data-driven decisions will feel at home with it.
How quickly can I start using Datma?
You can connect your Shopify store in minutes. Once integrated, Datma starts tracking live data and generating insights right away. Installation is automatic, though the initial synchronization can take a few minutes.
Give your team a friendlier way to make product and merchandising decisions.
Datma helps Shopify operators move from raw performance data to confident commercial action with less manual work and better clarity.