Product analytics made simple

Measure. Analyze. Profit.

Reporting platform designed for Shopify stores with the sole purpose of making data-driven decisions accessible.

Start free trial → Request a demo

⭐️⭐️⭐️⭐️⭐️

Enable your team to make swift, well-informed decisions.

In-Depth Performance Analysis

Optimize your operations with unique data points.

Multi-store support

Combine data from multiple stores for aggregate views.

Forecast done simple

A crystal ball at your fingertips, all based on data.

Unique Data Insights

Gain a competitive edge with data on product views, impressions, and revenue.

Requests are welcomed

Have a unique data requirement? Just ask us.

Everything unlimited

Unlimited reports, exports, schedules. At all price points.

Upgrading Shopify Analytics.

Alternative to Google Analytics Universal.

	Datma	Shopify	GA Universal
Forecasting	✅	❌	❌
Product Performance	✅	❌	❌
Live data	✅	✅	❌
Product views and impressions	✅	❌	✅*
Collection attributed revenue	✅	❌	✅*
Price Range and change analysis	✅	❌	❌
Combining session with backend data	✅	❌	❌

Advanced Reports

Easy to customize, easy to schedule, easy to export

Customizable Reporting

Tailor your reports to meet your unique needs.

Report Automation

Save countless hours with automated scheduled updates.

Seamless Export

Easily export data to Excel for streamlined collaboration.

Extensible upon request

Need something particular? We're here to help.

Make real-time decisions based on our live data feed.

Create custom reports from multiple data sources

Products

Variants

Ordered Products

Orders

Customers

Sessions

Inventory

Inv. Adjustments

Live data

Product Analytics

Discover which products sell, which don’t, and why!

Get a full 360° view of all your products.

PDP Views

PLP Impressions

Product CR

Out of stock views

Next Order Churn/Retention

First Order Churn/Retention

Avg. days to reorder

Avg. days to next order

Add to cart

Cart abandonment

ASP and APP

Refund rates

Sales and revenue

Inventory

Geo-location

+ many more

Cultivate loyalty, combat churn

Boost loyalty and cut down churn with our customer-focused product metrics. Track everything from first buys to repeat orders to spot the products that keep customers coming back, and those that might be turning them away.

Product	Next Order Retention	First Time Customers	First Order Churn Rate	Repeat Customers Rate	Avg. Days to Next Order
	78%	12,345	32%	23%	23
	67%	23,456	23%	34%	29
	56%	34,567	12%	45%	35

Keep your prices in check.

Align your prices with your customers' expectations with Price Range and Price Change analysis

Monitor product velocity.

Instant view of how your products are performing day by day, week by week, or month by month.

Product	SV 2	SV 7	SV 15	SV 30
	3	1.56	1.21	1.74
	0	0.3	0.9	1.12
	3	1.56	1.21	0.8

Which products are trending?

Instant view of how your products are performing day by day, week by week, or month by month.

Product	Jan	Feb	Mar	Apr	May	Jun
	+33%	+28%	+22%	+18%	+13%	+7%
	+12%	+7%	+3%	-1%	+2%	-5%

Overview of all your products.

'Hidden products', 'Viewed, not purchased', 'Listed, not clicked', 'A products', 'B products', and 'C products'.

Frequently Bought Together.

Products. Product Types. Vendors.

PRD. 1	PRD. 2	Shared	% of 1	% of 2
		2,341	12%	5.4%
		2,341	12%	5.4%

Optimize Your Collections and Boost Your Revenue.

Our platform provides you with valuable insights into your collections that can help you drive growth and maximize revenue. By understanding how many times customers browse a collection, which products get the most clicks, and which collections generate the most revenue, you can optimize your offerings to better meet customer needs and preferences.

Collection	Collection Views	Collection CTR	Collection CR	Collection Revenue
On Sale	2,234,123	0%	0%	0%
T-shirts	2,456,345	0.02%	0.02%	0.02%
Boots	2,456,345	0.14%	0.14%	0.14%

Web Analytics

Analyze your sessions like a PRO

Easy to digest Web Analytics

Sessions

Session CR

Unique Visitors

Bounce Rate

Revenue per Session

UTMs

Geo-location

Browser

Exit/Entry Page

Marketing Channels

Product Views

Product View Rate

Product CR

Impressions

Impression CR

Collection views

Collection CTR

Collection CR

Marketing ROAS based on UTMs

Easily see which campaigns are driving the most revenue, and which ones are not performing as well as you'd like.

Ad Platform	Costs	revenue	roas
Google Ads	$132,234	$290,915	2.2
Facebook Ads	$84,319	$151,774	1.8

Every session monitored, every product view reported

Understand how customers interact with your products, which gather attention, which waste precious real-estate.

SKU	PDP Views	PDP CR	PLP Impressions	PLP CTR
123456	2,456,345	14%	14,234,543	8%
234342	2,456,345	24%	14,234,543	12%

Web analytics made easy

Streamlined analytics

Streamline your experience with our user-friendly and easily understandable analytics interface.

Resilient data collection

Datma stands out by effectively gathering data, unaffected by common ad blockers, unlike traditional analytics tools like Google Analytics.

Zero data sampling.

Our approach guarantees absolute accuracy - every session is reported in detail, with no data sampling.

Detailed user engagement tracking

Discover deeper insights with our thorough tracking of each user session, providing a complete picture of engagement on your site.

Finance & marketing costs

Hassle free finance tracker

No need for Excel or spreadsheets. Everything you need is in a single table.

	Week 1	Week 2	Week 3	Week 4	Week 5
Product Revenue	225,084.99 USD	353,254.82 USD	375,104.91 USD	416,415.11 USD	254,686.60 USD
Refunds	-6,633.61 USD	-10,226.95 USD	-11,428.51 USD	-10,477.09 USD	-6,682.09 USD
Discounts	-1,851.76 USD	-2,061.62 USD	-2,930.57 USD	-4,560.51 USD	-2,395.76 USD
Shipping	37,334.09 USD	56,782.51 USD	55,873.82 USD	61,070.76 USD	37,135.28 USD
Net Sales	253,933.71 USD	397,748.76 USD	416,619.65 USD	462,448.27 USD	282,744.03 USD
Refund COGS	14,543.23 USD	18,153.24 USD	13,539.84 USD	15,964.31 USD	17,413.20 USD
COGS	-134,543.23 USD	-118,153.24 USD	-143,539.84 USD	-185,964.31 USD	-157,413.20 USD
Google Ads	-31,355.74 USD	-44,245.35 USD	-39,754.84 USD	-54,163.24 USD	-33,714.69 USD
Facebook Ads	-6,387.49 USD	-61,644.69 USD	-114,514 USD	-78,635.78 USD	-32,016,88 USD
Marketing Costs	-37,743.23 USD	-105,890.04 USD	-154,268.84 USD	-132,799.02 USD	-65,731.57 USD
Gross Profit	96,190.48 USD	191,858.72 USD	132,350.81 USD	159,649.25 USD	77,012.46 USD

Frequently asked questions

Contact us if you have others

Will Datma work with my theme?

Datma is tested with all major themes. If you encounter a problem, please do contact us! We are more than happy to help.

Do you install something in my theme?

Yes, we install our monitoring script to track your customers' browsing paths, allowing us to calculate metrics such as product views, impressions, conversions, as well as collection views and attributed collection revenue.

Will my store be slower after installing Datma?

No. Our tests have shown a below 10ms load time of our script. That's fast.

Does Datma play well with my other apps?

Yes, 99% of the time, Datma only reads the interactions between your clients and your store, without interfering with the inner workings of your theme. However, please note that in some cases, our data collection may be affected if you are using custom themes that do not adhere to Shopify standards, which our system relies on.

Does Datma require fiddling around in code?

One-click install and everything works out of the box.

Is Datma GDPR compliant?

Yes, it is. Datma is built in Europe with a lot of effort and care dedicated to protecting your data. And yes, it is your data.

So far, so good

Our clients are happy

“Very good app for all kinds of reports, even some you didn't think you might need. Combined with a great support team it's truly a great product.”

⭐️⭐️⭐️⭐️⭐️

“We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!”

⭐️⭐️⭐️⭐️⭐️

”Very good analytics app. The developers are also constantly improving it, i find it very useful.”

⭐️⭐️⭐️⭐️⭐️

”Truly amazing app that gives insight into your store that no other app does. I've learned so much by having it and am able to take detailed actions in my marketing and site development based on the info in Dhatma that it pays for itself many, many times over.”

⭐️⭐️⭐️⭐️⭐️

“Very detailed reports for those who want to go deep in analyzing their stores portfolio performance.“

⭐️⭐️⭐️⭐️⭐️

“One click setup and surprising reports. It is an useful feature that you cna track the product performance after any changes. Great!”

⭐️⭐️⭐️⭐️⭐️

Are My Product Types Performing Well?

Gain a comprehensive understanding of your product types' performance to pinpoint thriving categories, allocate resources intelligently, enhance your product offerings, and strategically broaden your product range.

Which Variants Outsell All the Others?

Product Variants Reports offer a strategic advantage, revealing insights into top-performing variants like never before. Picture a clothing retailer discovering that their black, slim-fit t-shirts in medium and large sizes reign supreme. With this data, this retailer can refine marketing strategies, optimize inventory, and explore expansion opportunities.

32 Questions Answered by Datma's Analytics

Get your questions answered with Datma, our data analytics solution for Shopify stores. With numerous measures and reports to choose from, this is just a glimpse into what Datma has to say about your Shopify store's product performance.

Sessions and PDP Views in E-commerce Data Analytics

The two key metrics that analysts often utilize to gain insights into user engagement and product performance are "sessions" and "PDP views" (Product Detail Page Views). While these terms may appear simple, their differences and importance in e-commerce analytics can be complex.

Measure. Analyze. Profit.

Start free trial → Request a demo

Alcor SRL | J52/267/15.07.2003