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Optimize your operations with unique data points.
Combine data from multiple stores for aggregate views.
A crystal ball at your fingertips, all based on data.
Gain a competitive edge with data on product views, impressions, and revenue.
Have a unique data requirement? Just ask us.
Unlimited reports, exports, schedules. At all price points.
Datma | Shopify | GA Universal | |
Forecasting | ✅ | ❌ | ❌ |
Product Performance | ✅ | ❌ | ❌ |
Live data | ✅ | ✅ | ❌ |
Product views and impressions | ✅ | ❌ | ✅* |
Collection attributed revenue | ✅ | ❌ | ✅* |
Price Range and change analysis | ✅ | ❌ | ❌ |
Combining session with backend data | ✅ | ❌ | ❌ |
Tailor your reports to meet your unique needs.
Save countless hours with automated scheduled updates.
Easily export data to Excel for streamlined collaboration.
Need something particular? We're here to help.
Boost loyalty and cut down churn with our customer-focused product metrics. Track everything from first buys to repeat orders to spot the products that keep customers coming back, and those that might be turning them away.
Product | Next Order Retention | First Time Customers | First Order Churn Rate | Repeat Customers Rate | Avg. Days to Next Order |
78% | 12,345 | 32% | 23% | 23 | |
67% | 23,456 | 23% | 34% | 29 | |
56% | 34,567 | 12% | 45% | 35 |
Align your prices with your customers' expectations with Price Range and Price Change analysis
Instant view of how your products are performing day by day, week by week, or month by month.
Product | SV 2 | SV 7 | SV 15 | SV 30 |
3 | 1.56 | 1.21 | 1.74 | |
0 | 0.3 | 0.9 | 1.12 | |
3 | 1.56 | 1.21 | 0.8 |
Instant view of how your products are performing day by day, week by week, or month by month.
Product | Jan | Feb | Mar | Apr | May | Jun |
+33% | +28% | +22% | +18% | +13% | +7% | |
+12% | +7% | +3% | -1% | +2% | -5% |
'Hidden products', 'Viewed, not purchased', 'Listed, not clicked', 'A products', 'B products', and 'C products'.
Products. Product Types. Vendors.
PRD. 1 | PRD. 2 | Shared | % of 1 | % of 2 |
2,341 | 12% | 5.4% | ||
2,341 | 12% | 5.4% |
Our platform provides you with valuable insights into your collections that can help you drive growth and maximize revenue. By understanding how many times customers browse a collection, which products get the most clicks, and which collections generate the most revenue, you can optimize your offerings to better meet customer needs and preferences.
Collection | Collection Views | Collection CTR | Collection CR | Collection Revenue |
On Sale | 2,234,123 | 0% | 0% | 0% |
T-shirts | 2,456,345 | 0.02% | 0.02% | 0.02% |
Boots | 2,456,345 | 0.14% | 0.14% | 0.14% |
Easily see which campaigns are driving the most revenue, and which ones are not performing as well as you'd like.
Ad Platform | Costs | revenue | roas |
Google Ads | $132,234 | $290,915 | 2.2 |
Facebook Ads | $84,319 | $151,774 | 1.8 |
Understand how customers interact with your products, which gather attention, which waste precious real-estate.
SKU | PDP Views | PDP CR | PLP Impressions | PLP CTR |
123456 | 2,456,345 | 14% | 14,234,543 | 8% |
234342 | 2,456,345 | 24% | 14,234,543 | 12% |
Streamline your experience with our user-friendly and easily understandable analytics interface.
Datma stands out by effectively gathering data, unaffected by common ad blockers, unlike traditional analytics tools like Google Analytics.
Our approach guarantees absolute accuracy - every session is reported in detail, with no data sampling.
Discover deeper insights with our thorough tracking of each user session, providing a complete picture of engagement on your site.
Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | |
Product Revenue | 225,084.99 USD | 353,254.82 USD | 375,104.91 USD | 416,415.11 USD | 254,686.60 USD |
Refunds | -6,633.61 USD | -10,226.95 USD | -11,428.51 USD | -10,477.09 USD | -6,682.09 USD |
Discounts | -1,851.76 USD | -2,061.62 USD | -2,930.57 USD | -4,560.51 USD | -2,395.76 USD |
Shipping | 37,334.09 USD | 56,782.51 USD | 55,873.82 USD | 61,070.76 USD | 37,135.28 USD |
Net Sales | 253,933.71 USD | 397,748.76 USD | 416,619.65 USD | 462,448.27 USD | 282,744.03 USD |
Refund COGS | 14,543.23 USD | 18,153.24 USD | 13,539.84 USD | 15,964.31 USD | 17,413.20 USD |
COGS | -134,543.23 USD | -118,153.24 USD | -143,539.84 USD | -185,964.31 USD | -157,413.20 USD |
Google Ads | -31,355.74 USD | -44,245.35 USD | -39,754.84 USD | -54,163.24 USD | -33,714.69 USD |
Facebook Ads | -6,387.49 USD | -61,644.69 USD | -114,514 USD | -78,635.78 USD | -32,016,88 USD |
Marketing Costs | -37,743.23 USD | -105,890.04 USD | -154,268.84 USD | -132,799.02 USD | -65,731.57 USD |
Gross Profit | 96,190.48 USD | 191,858.72 USD | 132,350.81 USD | 159,649.25 USD | 77,012.46 USD |
Datma is tested with all major themes. If you encounter a problem, please do contact us! We are more than happy to help.
Yes, we install our monitoring script to track your customers' browsing paths, allowing us to calculate metrics such as product views, impressions, conversions, as well as collection views and attributed collection revenue.
No. Our tests have shown a below 10ms load time of our script. That's fast.
Yes, 99% of the time, Datma only reads the interactions between your clients and your store, without interfering with the inner workings of your theme. However, please note that in some cases, our data collection may be affected if you are using custom themes that do not adhere to Shopify standards, which our system relies on.
One-click install and everything works out of the box.
Yes, it is. Datma is built in Europe with a lot of effort and care dedicated to protecting your data. And yes, it is your data.
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